We are delighted to share that the Canadian experience concept and international success, Activate, is now open in Field’s – marking its entry into the Danish market.

As the first location in Denmark, and among the first in the Nordics, Activate introduces a new kind of interactive, high-energy experience to one of the Nordics’ leading retail destinations.

Spanning nearly 600 sqm, Activate brings the world’s first active gaming arena to Field’s. Here, visitors step into the experience themselves – taking on physical challenges, solving problems and engaging in a series of interactive game rooms equipped with real-time responsive technology.

With 9–12 immersive rooms and global leaderboards allowing guests to compare their performance with players around the world, the concept adds both a social and competitive dimension that resonates with families, friends and colleagues alike. “We are confident that Activate is a perfect fit for the Nordic market. Our concept appeals to anyone who enjoys being active, trying something new and having fun together. We look forward to welcoming guests to our first arena in Field’s,” says Håvard Olstad, CEO Activate Games Scandinavia.

“It is fantastic that we can now offer our approximately 9.5 million annual visitors yet another experience – alongside Highscore Arcade, JumpYard, Nordisk Film Cinemas, Vamoz Padel Center and more. Activate’s establishment clearly underlines that Field’s is not just a shopping centre, but a true destination,” says Janek Gram, Shopping Center Manager at Field’s.

As retail continues to evolve, concepts like Activate play an important role in broadening the appeal of destinations – where shopping, experiences and social interaction come together seamlessly.

At Field’s, this ambition is brought to life through one guiding principle: Shop.Meet.Connect.