We are delighted to share the success of POWERS opening at Field's.

POWER’s opening at Field’s underscores the center’s strong market position and continued ability to attract leading retail brands. The new store strengthens the overall tenant mix, enhancing both relevance and diversity while creating added value for visitors.

Last week, Field’s officially welcomed POWER to the center with an opening that exceeded expectations. Queues started forming before the doors opened at 5:30 AM, and first-day sales reached an impressive DKK 45.2 million, more than double the forecast.

“Field’s has long been a dream location for us. The center offers exceptional accessibility, with direct access to major transport links and the metro right on its doorstep. The location has tremendous potential and strong purchasing power in the surrounding area. I promised we would open with a bang that no one could miss, and I believe we delivered on that promise,” says Jesper Boysen, CEO of POWER.

For Steen & Strøm, POWER represents an important addition to the continued development of Field’s. “We are delighted that POWER has chosen Field’s as its new location. POWER is a strong and highly relevant brand for our visitors, and the new store further strengthens our offering within consumer electronics and home appliances. It enhances Field’s attractiveness as a shopping destination and reinforces our position as one of the region’s leading retail destinations with a highly attractive retail mix,” says Janek Gram, Center Manager at Field’s.

The establishment of POWER at Field’s will create approximately 50 new jobs.

Congratulations and thank you to both the POWER and Field’s teams for bringing this successful opening to life. We look forward to following POWER’s continued success at Field’s.