Galleria Boulevard joined the Eurovision Song Contest-fever with a Green Room event, resulting in 22 % increase in footfall!
The Eurovision Song Contest had one of their finals at Kristianstad Arena, and Galleria Boulevard used the opportunity to make a special Green Room event at the center. A DJ played Eurovision hits and celebrities, such as Roger Pontare, Charlotte Perrelli and Carola Häggkvist, were displayed in cardboard. A competition at Instagram gained lots of attention and contributed further to increase the footfall to the center.
The feedback from the stores are utterly positive!
March 20 2018
