46 digital displays will be launched in Denmark

Steen & Strøm Denmark has chosen AFA JCDecaux as partner for digital totems, providing new indoor ads opportunities to advertisers.

Indoor advertising signs are increasingly more attractive and will enhance the customer experiences as well as improve the advertiser’s opportunities in Field’s, Bruun’s Galleri and Bryggen. During this summer, AFA JCDecaux will set up 46 digital screens and 10 analogue displays in the three centers, which have a total of 22 million visitors annually.

New sophisticated options – for all
– We are a dynamic company, and we are constantly trying to enrich modern shopping by adding extra value to the shopping experience for both tenants and visitors, says Morten Hechmann, Specialty Leasing Manager in Denmark. He continues: The new digital opportunities are not just for external advertisers. All our stores can now advertise “on the spot” and influence the visitors much more accurately. A clothing store on the 1st floor can draw attention to the shop on the screens that are located on the ground floor. Pop up shops and other tenants in event space can publish their message when they are actually in the center. The screens are so advanced that they are able to display advertisements depending on the temperature outside the center and the time of day, as well as interact with social media. And last but certainly not least – all our centers can use 10 sec. every minute for their own advertising. The new opportunities also open new doors for the center and its activities.

Digital screens are the future
The process of selecting a supplier has been great and Steen & Strøm Denmark has landed a very good deal. The agreement is a direct result of AFA JCDecaux having expanded its digital business to include shopping centers. – We are pleased that Steen & Strøm has chosen us as their new partner, as we have had a very constructive dialogue to find the best solution in each shopping center, says Anders Axelsen, CEO of AFA JCDecaux Denmark and continues:  – We can now roll out a platform offering new experiences and opportunities for our customers, advertisers and stores in the three shopping centers. In addition Anders Axelsen says that the AFA Agreement strengthens its digital network further. “All screens are 70 inches, and full HD LCD technology gives a better resolution than most flat screens. From our own international studies we know that customers in shopping centers appreciate digital screens because it gives them a modern, contemporary and positive experience. We emphasize a timeless design showing consideration for the visitors and the stores and thus the entire shopping environments.


March 13 2017

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