Victoria`s Secret, the leading specialty retailer of lingerie and beauty products, plans for expansion in Sweden and opens its fourth store at Emporia in Malmö. It is in collaboration with Agora Trading as a result of the success of the first two stores that opened at Arlanda Airport in 2013 and Hamngatan in Stockholm in 2014.
The new store is expected to open in March 2015 at Emporia and will have the Victoria’s Secret best-selling beauty products, as well as a unique collection of luxury accessories, in addition to a targeted range of panties.
– It is exciting to welcome such a strong international brand at Emporia and it makes even more complete Emporia’s already strong retail offer. Victoria`s Secrets choice of Emporia as their first establishment in the shopping center market in Scandinavia shows Emporia’s success and confirms its attractiveness for international retailers, says Thomas Aquizerate, Country Manager at Steen & Ström.
About Victoria’s Secret
Victoria’s Secret is the leading specialty retailer of lingerie and beauty products with modern fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. Victoria`s Secret is part of L Brands (NYSE: LTD), with more than 1000 Victoria’s Secret stores. Agora Trading is a privately-held company operating in the retail industry, with a primary focus on opening and operating stores in successful marketplaces.
Emporia is a shopping centre with 200 shops and restaurants in Hyllie district in Malmö. The shopping center opened in October 2012 and has a gross leasable area of 70 000 square meters with three floors of shopping and a rooftop park.
In October 2013 Emporia was appointed the world’s best shopping centers during the World Architecture Festival in Shanghai. Emporia also won the MIPIM Award and MAPIC Award in Cannes 2014. Emporia was a finalist at the ICSC Shopping Center Award 2014 in Istanbul.
January 15 2015