Metro is first in Norway with a new cosmetic concept

LOCO – Low cost Costmetics – offers costmetics for reasonable prices

27th of April, the doors opened to Norways first LOCO-store at Metro. Behind the new concept is Cosmetic Group AS who also owns VITA, Norway’s largest beauty-chain. LOCO buys the products where they are cheapest – directly from Norwegian and European producers – and focuses on keeping the costs down at all levels.

LOCO offers a wide range of well known brands within makeup, hair, beauty, accessories, like Redken, L’Oreal Professionnel, Batiste, OPI, Maybelline, Max Factor, Rimmel, Revlon Makeup, Makeup Revolution, Victoria’s Secret, Dove, Essie, American Crew, Pantene, Piz Buin, Vita Liberata, Gilette, Freia, Skittles and Colgate.

– We are very satisfied with the opening! The newcomer fits well into our shop mix and is an exciting new concept within beauty- and health segment for cost conscious customers. An entrepreneurial concept like LOCO enriches and completes the offer and creates important diversity at the center,  says cente rmanager Ina Georgsen.

June 26 2017

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