Emporia Fashion Weekend 2016

Once again a success at Emporia

Now the seventh Emporia Fashion Weekend have been held and once again it has been a success.

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A weekend where Emporia is filled with inspiration, fashion, trends for customers. Emporia in 2016 changed its graphic identity that really appeared during this colorful weekend of spring fashion. To build up anticipation for this weekend, there was a model challange in collaboration with Sweden Models where they searched models with a special character. It came about 100 people in hope of getting a modeling career. Then Sweden model and Emporia chose the 16 finalists who were presented on a web page where people could vote for their favorite. The two winners won to be a model at the fashion show on the 2nd of April.

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During the weekend April 2 to 3 there was three different fashion shows and that the famous blogger Josephine Qvist compared Emporia Fashion shows with fashion shows in New York. Josephine Qvist conducted her blog by live blogging with images, text and videos from fashion shows. Other activities carried out during the weekend was the make-up stations, styling stations, DJs, flash mobs, hair and nail trends.

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During this event, it was also a collaboration with Spin of Hope conducted an event for the benefit of the Children’s Cancer Foundation.

Throughout the weekend nearly 50,000 visitors came.

May 10 2016

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